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Build & development

Bespoke modules, templates, child themes, migrations, and integrations built on the Peerless base.

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Custom module development

Bespoke drag-and-drop modules: pricing tables, mega menus, blog feeds, and embeds.

Section and template builds

Landing pages, campaign pages, and niche page types built to your spec.

Child theme builds

A verticalized theme on the Peerless base, kept upgrade-safe. Sportfolio is the proof.

Website migration to HubSpot

Rebuild from WordPress, Squarespace, or Wix into a fast, clean Peerless site.

HubDB-driven builds

Dynamic pages, HubDB-powered modules, listings, and resource libraries (CMS Pro and up).

API and integration work

Private apps, content automation, payment links, and third-party embeds.

Setup & infrastructure

Get deployed the right way, with a workflow that scales.

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CI/CD pipeline setup

GitHub to HubSpot auto-deploys across a sandbox, staging, and production workflow.

Theme installation and config

A standalone theme setup, configured and ready to edit.

AI & automation

Set your team up to build with AI, and ship developer docs that keep up.

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AI and Claude repo setup

CLAUDE.md, memory, and folder structure so your team works effectively with Claude in their codebase.

AI developer documentation

AI-assisted developer docs for your theme or product, using the Peerless guide as the template.

CRM

HubSpot CRM configured, automated, and cleaned up.

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CRM setup and workflows

Pipelines, lifecycle stages, forms, and automation built around how you sell.

CRM cleanup

Deduping, data hygiene, and property and list cleanup.

Contacts & Marketing Contacts Cleanup

 Review contact activity, measure marketing outreach performance, and clean up non-marketable contacts to maintain a healthy CRM. 

Design & brand

Web design in the visual language of your brand.

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Logo and brand marks

Web-focused logo and mark design. The Peerless-h iterations are the portfolio.

Site theming and skinning

Colors, fonts, and full dark-to-light conversion.

Section and page design

Layout design in the theme visual language.

Content & pages

Landing pages, blog setup, and content migration done properly.

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Landing page builds

High-converting landing pages, built per page.

Blog setup and styling

Listing and post templates with a clean, readable blog treatment.

Content migration

Posts, images, and redirects moved over, with per-post optimization available.

Ongoing

Retainers and support to keep your site healthy.

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Maintenance retainer

 Ongoing monthly maintenance, scheduled updates, performance analysis, and continuous improvements. 

Priority support plan

Guaranteed response time and a direct line.

Training & docs

Train your editors and developers, and document your product.

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Editor training

Your team learns the theme, with the user docs as the curriculum.

Developer onboarding

HubSpot CMS development training, using the developer guide as the material.

Documentation writing

Documentation for other agencies, themes, and products.

Audits & rescue

Performance, accessibility, and rescue for themes that need help.

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Performance audit

A Lighthouse pass and framework-bloat cleanup, with a fix list or fixes applied.

Accessibility pass

Contrast, aria, and keyboard navigation brought up to standard.

Theme rescue

We fix a broken marketplace theme so it works again.